AMA Recap cryptoscreen With Shirtum

On 22 th July 2021, Shirtum conducted an AMA in the Cryptoscreen Community. Our guest is Marc Torras  of Shirtum.

Lots of questions as usual from the Community about Shirtum progress. The Shirtum team took part in a very interesting AMA session which included introductions, questions from twitter, and a live AMA session with the Cryptoscreen community. If you missed the AMA in person, read this recap for a deeper insight into Shirtum.

Let’s take a look at the most interesting points of our conversation.

INTRODUCTION 

Rozy Vanns :
Good! Before I start the first segment, could you please introduce yourself to our community members first?

Marc Torras :
My name is Marc Torras, I am the COO at Shirtum. After graduating from my Bachelor in Business Administration, I took 2 Master of Science in International Management and since then I have been working on startups and tech my whole life. I am also passionate about sports and blockchain technology, so when I came across Shirtum 2 years ago I didn’t hesitate to join the project.

Rozy Vanns :
Q1. Can you tell the members a little about Shirtum?

Marc Torras :
Shirtum is a global marketplace of digital assets, for Players to share their stories with fans and invite them to join in collecting digital sports memorabilia directly from their idols. We use the BSC network as a root chain and we have our own layer 2 to increase the scalability even more.

Our mission is to empower sports athletes as creators and to build a direct connection between them and their fans. We create, together with the athlete, exclusive content in which they explain the stories behind the most relevant moments of their careers. Then, we embed that content into our NFTs and build a marketplace where both crypto and FIAT users can collect and trade those NFTs as they learn more about their favorite players. We’re also building an in-app game that will allow users to compete among themselves regarding the value of their collections.

Rozy Vanns :
Q2. Can you explain how Shirtum and what kind of services it offers to users?

Marc Torras :
The current NFT market in the sports industry is blowing up but it’s still not tapping into what we believe is the biggest source of value: the athletes.

Sorare or Top Shot, who can be considered our biggest competitors, both still use the players as a passive element, showing their picture to use in a fantasy game or replays of their best moments. But still no new, exclusive content is being created. They also depend on clubs or leagues to be able to count with the players, and they are open to entering bidding wars for those rights.

Shirtum, on the other hand, closes agreements directly with players, since they are the true creators of sports. Then we allow them to have a much deeper connection with their fans by creating exclusive content and sharing it with them in the form of NFTs. They will get the lion share of the revenue generated by the sales of those NFTs and they will also get royalties from all the transactions on the secondary market.

That’s how we align our interests with their own and we leverage their social media fanbase as a means of organic traffic to our app. We also build barriers of entry to new competitors by creating a comprehensive marketplace and a strong brand identity based on the content, which players create in exclusivity for our platform.

This makes our scalability to other sports also very clear. Finally, we expand the borders of Blockchain by making our app very easy to use and allowing top-ups via credit card. This is the future according to us: not competing by the current NFT market, but making it grow exponentially bringing in many users who are still out of it.

Rozy Vanns :
Q3. What products does Shirtum have and in the future, will you add more products?

Marc Torras :
We are starting with football video NFTs because that’s where we have the most connections. On top of our CEO’s experience in the industry, three professional football players (Papu Gomez, Mariano Izco and Jonas Gutierrez) have been by our side since the beginning of the project.

Having said that, our vision is to create a global NFT marketplace for all sports, so we will be bringing more sports soon. We have started conversations with athletes in other disciplines, such as, Baseball, American Football, F1, Tennis, etc.

Rozy Vanns :
Q4. How do you solve liquidity issues and how to ensure user asset security?

Marc Torras :
We added an amount of liquidity that we considered sufficient, since we didn’t want to devote all of the company’s resources to a liquidity pool that will ultimately be blocked for 3 years. We raised funds to launch a tech project involving sports stars and NFTs, we’re not just trying to sell a simple token.

We raised almost 7,000BNB that we need to use for marketing, building a top team, creating the NFT exclusive content, being listed on the best exchanges and all of those things needed to make a project like this huge. We devoted more than 10% of what we raised to liquidity (750BNB) and we could even add more if need be, but we must manage the company funds wisely. That’s why we don’t mirror other tokens that add huge amounts of liquidity to their pools because they don’t know how to create value with that money.

Rozy Vanns :
Q5. Have you met all your goals in the roadmap till now? And were there any difficulties that you didn’t expect and were not prepared for?

Marc Torras ;
So far, we have reached agreements with (+10) top football players and created a fully developed technology that will be available both on iOS and Android markets.

We carried out an MVP last year during the month of May in which we sold over 26,000 NFTs and worked closely with over 120 athletes to help raise funds for covid-19. This project was called #TheBiggestGame.

During the last quarter (and the first week of July) we have also reached our goals of completing our private rounds and listing our token on PancakeSwap, despite the challenges of the general market situation.

Ahead of us, we have the listing on top exchanges, the release of the demo app next month and, after that, the first NFTs with exclusive content from our players into the market.

When we started the ICO process we thought that by leveraging on the players we already had (some big names like Papu, Rakitic, De Paul, Marcelo…) and a solid utility case for our token it’d be easier for us to gain attention within the crypto space. That proved to be harder than expected.

\Nevertheless, we always say that we will be able to show our value in time, once we continue to sign top-partnerships, the app is out and we start selling our first NFTs.

We are not in a hurry to shill our token and make its price raise artificially, we know many people will see the value of what we are bringing to the table very soon and that will ultimately be reflected on the price and the market cap

QUESTION FROM TWITTER

Rozy Vanns :
Q1.How are you different from other platforms that bring cross-chain liquidity to ensure that funds are collected fairly? How will you change the way crypto projects provide liquidity?

Marc Torras :
We are not a cross-chain platform and we’re also not trying to change the way crypto projects provide liquidity. We’re simply an NFT platform currently deployed on the Binance Smart Chain that will provide access to exclusive content from sports stars.

Rozy Vanns :
Q2.Partnership is really important for the project. Can you tell us some of your partners that will bring the project to achieve its success.

Marc Torras :
Our main partnerships are with football players, many of whom are very well known: Rakitic, Papu Gomez, De Paul, Ocampos, Marcelo Guedes, Federico Fazio, Diego Perotti… and we’re working on several more as we speak

They are also our main source of marketing. Players love the fact that we want them to have their own space and that we have thought of Shirtum as a platform for them to share their stories and connect differently with their fanbase, we don’t want to use them as a simple advertising stunt for which they get paid.

Our vision is to empower them as creators, help them build content that they can be proud of, not a simple advertising stunt for which they get paid.

Therefore, by creating such content, we can rely on them using their social media platforms to generate organic traffic to our platform and buy their NFTs to access this exclusive content. We also try to make the app as seamless and simple as possible for FIAT users, we are not focusing only on the blockchain sphere but rather on the whole world of sports lovers.

We are also building partnerships and integrations with other companies in the Crypto World, such as the recent integration with Chainlink to start using their tech for several different purposes within our ecosystem and to also gain more visibility in the space. This has only been the first step of a long way ahead both with Chainlink and other companies with whom we are talking, in and out of the Blockchain sphere. We might have a surprise coming soon regarding partnerships, so stay tuned. 😏

Rozy Vanns :
Q3.Some DeFi projects were recently “hacked” as per their explanations. How do you think these recent events on other DeFi products affects the trust by users? What can Your Project do in order to ensure crypto enthusiasts that #DeFi is safe and reliable?

Marc Torras :
All our smart contracts have been audited by a well-known, external security company. You can find the audit report on our website

(it doesnt allow me to post the link)

Rozy Vanns :
Q4.Could you give me 3 key points to convince me and other angel investors invest in project for the long-term?

Marc Torras :
1. Professional football players are founding partners of the project, which gives us huge access to other professional athletes (in football and other disciplines) and has allowed us to create a value proposition tailored to their wants and needs. So much so that we are the only project that currently has all their partners (football players in this case) as token holders and vested between 6 months and 2 years. We haven’t paid a single player with FIAT money yet. This means they are completely aligned with out goals and understand our value proposition in the long run

2. Our team is very diverse and cross-functional, uniting very complementary profiles in our top positions. Our CEO, David Rozencwaig, has extensive (+15 years) experience within the football industry, he worked for the two biggest clubs in Argentina (Boca Juniors and River Plate) and developed relationships with many players around the world.
Our dev. team, Arker Labs, are also very well known within the blockchain sphere in Spain and other countries too. They have worked for Polkastarter or Aloha, for example, so we’re in very good hands.
We also have one of Glovo’s first employees, who co-launched the Italian and Spanish markets; the two founders of Google’s first official partner agency in Spain and several professional football players who have been working very closely with us since the beginning of the project, among others.
We’re now building a top content team (in which we already have an award-winning cinema director, a creative director from a top-level advertising company and several sports journalists) to create the best content possible for our NFTs, doing something no other company in this field has done before.

3. Our technology is already developed, approved by both app markets and tested through an MVP. We have always focused on creating an app so usable that will allow us to expand the frontier of NFTs and Blockchain technology in general, so that we’re able to onboard all FIAT users who are sports lovers, on top of all crypto users who understand the present and future value of NFTs.

Rozy Vanns :
Q5.What do you view as the potential barriers to the success of the project? In the next three to five years where do you position your company among other strong competitors?

Marc Torras :
Our biggest potential barrier, once we have proven that many top players are aligned with the value proposition we offer them, lies upon the adoption by FIAT users of our NFTs as a source of access to exclusive content and as a way to enter a collecting game that will try to bring to date what Panini did 60 years ago.

We are focusing very much on this front, because if we are able to break this barrier, like TopShop has started to do in basketball in the US, with the barriers of entry that we will build through long term agreements with players and exclusive content, we can be positioned among the top players in this space over the next few years.

LIVE/ FREE QUESTION 

Q1. Revenue is an important aspect for all projects to survive and maintain the project / company. What is the way to generate profit / revenue of token? What is the income model?

Marc Torras :

Our revenue model is very simple:
For the first issuance of tokens:
70% for the athlete-creator
30% for Shirtum
In a practical example, if 1.000 limited-edition NFTs created by Papu Gomez are sold for 100€ each, that will bring a total revenue of 100.000€. 70.000€ will go to Papu as a creator and 30.000€ to the platform.

For the secondary market transactions:
3% fee on the transaction price. This fee is split as follows:
30% for the athlete-creator (as a royalty)
70% for Shirtum
In a practical example, if a peer-to-peer sale is made for 200€, there will be a 6€ fee generated, 4,2€ will go to Shirtum and 1,8€ to the player as a lifelong royalty

Q2. The idea of the Shirtum project is really unique and incredible, How did this idea come about?

Marc Torras :

The idea came from David’s experience in the football industry, which allowed him to know many players personally and discover the mind-blowing pieces of memorabilia that they keep and the stories behind them. As a football fan himself, he imagined how many people would love to know these stories and tried to think of a way to make them accessible for these fans, at the same time that football players got the chance to say the things they usually don’t and monetize their fanbase.

Q3.What strategy will you implement to bring non-crypto-natives into your ecosystem? How do you keep a balance between developing the technology and also improving the value of your token?

Marc Torras :

The strategy is to create content that they enjoy and to build an in-app game to help them as they onboard our ecosystem to see an immediate utility to what they are buying. Gaming is really important in this sense and we’re focusing a lot on it right now as part of the user experience. We won’t develop technology for the sake of it, we place a lot of importance in getting our first version out and measuring from real users what we should implement next, so that every step we take is towards creating real value

Q4. Many people still don’t have much idea of how NFTs work and how to acquire them, is #Shirtum beginner-friendly in the world of NFTs? Do we have to have advanced knowledge or #Shirtum intuitive enough for inexperienced users?

Marc Torras :

In our MVP we already sold 26,000 NFTs in less than a month and it was all to non-crypto users, since we didn’t invest a single cent in marketing and we leveraged only on the players’ social networks. We also had very promising conversion rates. Therefore, we proved that our app is useable enough, even in its first, version for FIAT users and we will continue to work on that line to make it as user friendly and complete as possible

Q5. Mr.sycho, [22.07.21 21:48] ☑️Which do you think is more important;

A. Community
B. Investors
C. Token Price

-If all of the above is important to you, which should come first?

Marc Torras :

Community, clearly. If you have a strong community, you will secure a price for your token and you will attract the interest of many investors who will ultimately raise the token price by acquiring it. We are very proud of the community we have managed to build and how they are aligned with the message we try to convey, even if it’s not such a common message within the crypto space

 

 

 

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